Total Prizes:
$14,528,788
Active Sweepstakes:
145

Coca-Cola Roots & Recipes Sweepstakes

Posted Date: February 25, 2026
Enter for a chance to win a 4-day trip to the ESSENCE Festival of Culture in New Orleans, plus a $2,000 gift card.

The “Would I Enter?” Test

This is a high-value trip prize with travel covered, which always makes my ears perk up. It’s a simple once-per-day entry, so it’s easy to work into your regular sweepstakes routine without babysitting it. Big national promo means bigger competition, but someone is going to New Orleans, and it only takes a minute to toss your name in!

New to Sweepstakes? Start Here

If you’re new to online sweepstakes, this page walks you through exactly how it works, from entry limits and instant wins to avoiding scams and improving odds. 

Read my How to Win guide →
A large Coca-Cola branded stage display at the ESSENCE Festival of Culture featuring a bright red backdrop, Coca-Cola logos, and a promotional setup highlighting a New Orleans festival trip prize. The image shows a vibrant event stage with Coca-Cola branding tied to the ESSENCE Festival, representing a sweepstakes trip to New Orleans including festival passes and travel. The scene captures the energy of a major cultural music festival prize experience sponsored by Coca-Cola.

NEW

Total Number of Prizes: 21

Grand Prize ARV: $7,300

Total ARV of All Prizes: $13,300

Entry Frequency: Daily Entry

Eligibility:

Daily

Start Date: January 15, 2026

End Date: March 15, 2026

Prize Description:

One winner will receive a 4-day, 3-night trip for four to the ESSENCE Festival of Culture in New Orleans, including airfare, including festival passes, and a $2,000 gift card!

Twenty (20) additional winners will each receive an Essence-themed swag bag valued at $300.

Includes travel.

Is This One for You?

This is perfect for anyone who loves travel prizes and music festivals and doesn’t mind daily entries for a big-ticket reward. If you only enter smaller, lower-competition sweeps, this one might feel ambitious.
Sweepstakes Mom logo featuring Elizabeth, a friendly sweepstakes expert and prize giveaway brand

How to Enter:

Online entry form (Coca-Cola account required – it’s FREE)

Enter Here

All Prizes

Grand Prize:

  • 4-day/3-night trip to ESSENCE Festival of Culture in New Orleans for 1 winner and up to 3 guests;
  • roundtrip coach airfare (Delta vouchers for U.S. winner or roundtrip airfare for Canadian winner),
  • hotel accommodations (two rooms, double occupancy) for 3 nights,
  • four 3-day festival passes,
  • $2,000 gift card
    ARV: $7,300

First Prize: (20 winners) Essence swag bag
ARV: $300

Official Rules - Click Here

Why Should You Enter:

Travel prizes with airfare and hotel included don’t come around every day, especially tied to a major cultural event like this. Since you can enter daily, you can steadily build up your chances over two months. If you’re already entering national brand sweepstakes, this is a smart one to add to your rotation.

Before You Get Too Excited

You’ll need flexibility to travel July 3–6, 2026, and travel companions must go on the same itinerary. Daily entry is allowed, but only once per calendar day.

Frequently Asked Questions:

Is this sweepstakes free to enter?

Sure is! This sweepstakes includes a free entry option, and buying something doesn’t change your chances one bit.

How and when will the winner be notified?

Potential winners will be contacted by email and must complete and return required verification documents within the timeframe provided.

Not sure what a real winner notification looks like? See real examples of actual sweepstakes winner emails on our How to Know If You Won page.

Is this sweepstakes legitimate?

Yes, this is a legitimate sweepstakes sponsored by The Coca-Cola Company with official rules publicly available and administered by a professional sweepstakes administrator. It follows standard industry practices, including a random drawing and formal winner verification.
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