Coca-Cola Roots & Recipes Sweepstakes

Posted Date: February 25, 2026

Enter for a chance to win a 4-day trip to the ESSENCE Festival of Culture in New Orleans, plus a $2,000 gift card.

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Prize Description:

One winner will receive a 4-day, 3-night trip for four to the ESSENCE Festival of Culture in New Orleans, including airfare, including festival passes, and a $2,000 gift card!

Twenty (20) additional winners will each receive an Essence-themed swag bag valued at $300.

Includes travel.

Entry Frequency: Daily Entry

Total Prizes: 21

Grand Prize ARV: $7,300

All Prizes ARV: $13,300

Start Date: January 15, 2026

End Date: March 15, 2026

Eligible States:
Daily

Daily

Quick Take!

This is a high-value trip prize with travel covered, which always makes my ears perk up. It’s a simple once-per-day entry, so it’s easy to work into your regular sweepstakes routine without babysitting it. Big national promo means bigger competition, but someone is going to New Orleans, and it only takes a minute to toss your name in!

How to Enter:

Online entry form (Coca-Cola account required – it’s FREE)

All Prizes

Grand Prize:

4-day/3-night trip to ESSENCE Festival of Culture in New Orleans for 1 winner and up to 3 guests;
roundtrip coach airfare (Delta vouchers for U.S. winner or roundtrip airfare for Canadian winner),
hotel accommodations (two rooms, double occupancy) for 3 nights,
four 3-day festival passes,
$2,000 gift card
ARV: $7,300

First Prize: (20 winners) Essence swag bag
ARV: $300

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Good to Know:

You’ll need flexibility to travel July 3–6, 2026, and travel companions must go on the same itinerary. Daily entry is allowed, but only once per calendar day.

Frequently Asked Questions:

Is this sweepstakes free to enter?

Sure is! This sweepstakes includes a free entry option, and buying something doesn’t change your chances one bit.

How and when will the winner be notified?

Potential winners will be contacted by email and must complete and return required verification documents within the timeframe provided.

Not sure what a real winner notification looks like? See real examples of actual sweepstakes winner emails on our How to Know If You Won page.

Is this sweepstakes legitimate?

Yes, this is a legitimate sweepstakes sponsored by The Coca-Cola Company with official rules publicly available and administered by a professional sweepstakes administrator. It follows standard industry practices, including a random drawing and formal winner verification.

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