Win a $100 Bruins Team Shop Gift Card in Heineken Giveaway

Posted Date: February 4, 2026

Heineken is running a Boston Bruins fan instant win giveaway with Bruins Team Shop e-gift cards and Heineken merch. Enter on designated Bruins home game dates for a shot at winning on the spot.

New to Sweepstakes? Start Here

If you’re new to online sweepstakes, this page walks you through exactly how it works, from entry limits and instant wins to avoiding scams and improving odds.

Entry Frequency: Period Entry

Total Number of Prizes: 16

Grand Prize ARV: $100

Total ARV of All Prizes: $1,435

Start Date: November 17, 2025

End Date: April 14, 2026

Eligibility:

Eligible States: CT, MA, ME, NH, NY, RI, VT

Prize Description:

Instant win prizes include a $100 Boston Bruins Team Shop e-gift card (top prize) or a $50 Team Shop e-gift card plus a Heineken merch bundle with a t-shirt, draft glasses, and koozies.

Quick Take!

This one’s a fun instant win-style sweepstakes that’s tied to Boston Bruins home games, so it’s a bit of a long shot overall, but the daily game-date entry keeps things interesting. The effort is super low once you’re registered, and if you’re already a Bruins fan (or in the area), it’s an easy, no-pressure add to your sweepstakes routine.

How to Enter:

• Register once with your email to create your promotion account
• On designated Boston Bruins regular season home game dates, enter the online instant win game
• After registering, you can play up to 1 time per day on each designated home game date

All Prizes

Instant Win Prize Award #1: (11 winners)

One (1) $50 e-gift card to the Boston Bruins Team Shop
one (1) Heineken t-shirt
two (2) Heineken draft glasses
two (2) Heineken koozies
ARV: $85 (ea.)

Instant Win Prize Award #2: (5 winners)

One (1) $100 e-gift card to the Boston Bruins Team Shop
ARV: $100 (ea.)

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Good to Know:

Entries are limited to one per person per game date, and there’s a strict one-prize-per-household limit across all Heineken promotions during the period. Also, while the prizes are shipped to you, delivery can take a while, patience is part of the deal here.

Frequently Asked Questions:

Is this sweepstakes free to enter?

Sure is! This sweepstakes includes a free entry option, and buying something doesn’t change your chances one bit.

How and when will the winner be notified?

Instant winners are shown an on-screen winning message with a unique prize claim code, then receive an email with the prize claim form and instructions to complete verification.

Not sure what a real winner notification looks like? See real examples of actual sweepstakes winner emails on our How to Know If You Won page.

Is this sweepstakes legitimate?

Yes. This is a legitimate Heineken USA Inc. promotion with official terms and winner verification steps, and the full official rules are provided by the sponsor.