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Win Courtside Seats and NBA Trips with Michelob Ultra

Posted Date: February 4, 2026

The Michelob Ultra Superior Access Courtside ’25–’26 Sweepstakes is giving away NBA experiences like courtside tickets, major game trips, and more. New entry periods open throughout the season, so it’s worth keeping on your radar.

Worth the Click?

This one’s a solid value for the effort: it’s a simple online entry, capped at one entry per entry period, and there are a lot of prizes spread across months. It’s still a long shot (anything NBA-courtside-level always is), but the “entries carry forward” setup means your one entry can keep working for you in later drawings. If you’re consistent and don’t mind a longer timeline, it’s a fun one to stick with.

Total Number of Prizes: 139

Grand Prize ARV: $4,200

Total ARV of All Prizes: $55,367

Entry Frequency: Single Entry

Eligibility:

Start Date: October 1, 2025

End Date: July 1, 2026

Prize Description:

This sweepstakes includes big-ticket NBA experiences like an international NBA Global Game trip, NBA Cup Finals tickets in Las Vegas, NBA All-Star Weekend tickets in San Francisco, and courtside seats to a regular-season game.

Other prizes include NBA court or net pieces, autographed NBA memorabilia, and NBA Watch Party Kits with gift cards and ULTRA x NBA merch.

Some grand prizes include gift card for travel expenses.

Should You Bother?

Enter if you’ll actually remember to enter once each entry period and you’re comfortable with possible travel logistics or quick ticket-selection deadlines; skip if you hate time-sensitive confirmations or wouldn’t be able to pivot quickly if you win.

How to Enter:

• Online entry form

7 Entry Periods (1 entry per person per Entry Period)
• Period 1: 10/01/25 – 11/15/25
• Period 2: 11/16/25 – 12/15/25
• Period 3: 12/16/25 – 01/15/26
• Period 4: 01/16/26 – 02/28/26
• Period 5: 03/01/26 – 04/15/26
• Period 6: 04/16/26 – 05/15/26
• Period 7: 05/16/26 – 07/01/26

All Prizes

Entry Period 1
Grand Prize #1: Emirates NBA Cup Finals Experience with two (2) tickets to the Emirates NBA Cup Finals (12/16/25, Las Vegas, NV) and one (1) $2,000 digital e-card for travel expenses
ARV: $4,137

Grand Prize #2: NBA Courtside Seat Experience with two (2) courtside tickets to one 2025 or 2026 NBA regular season game (winner’s choice from available inventory) and one (1) $750 digital e-card for travel expenses (two [2] prizes)
ARV: $2,310 (each)

First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (one [1] prize)
ARV: $100

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fourteen [14] prizes)
ARV: $160 (each)

Entry Period 1
Grand Prize #1: NBA Global Game 2025 Experience with two (2) tickets to one (1) NBA Global Game outside the United States and one (1) $2,000 digital e-card for travel expenses (one [1] prize)
ARV: $4,200

First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (one [1] prize)
ARV: $100

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fourteen [14] prizes)
ARV: $160 (each)

Entry Period 3
Grand Prize #1: NBA All-Star Weekend Experience Package with two (2) tickets to the 2026 NBA All-Star Game (02/16/26, San Francisco, CA) and one (1) $1,500 digital e-card for travel expenses (one [1] prize)
ARV: $4,137

First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (two [2] prizes)
ARV: $100 (each)

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fourteen [14] prizes)
ARV: $160 (each)

Entry Period 4
Grand Prize: NBA Courtside Seat Experience with two (2) courtside tickets to one 2025 or 2026 NBA regular season game (winner’s choice from available inventory) and one (1) $750 digital e-card for travel expenses (three [3] prizes)
ARV: $2,310 (each)

First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (two [2] prizes)
ARV: $100 (each)

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fourteen [14] prizes)
ARV: $160 (each)

Entry Period 5
First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (two [2] prizes)
ARV: $100 (each)

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fourteen [14] prizes)
ARV: $160 (each)

Entry Period 6
Grand Prize: NBA Draft Experience Package with two (2) tickets to the 2026 NBA Draft (June 2026) and one (1) $750 digital e-card for travel expenses (one [1] prize)
ARV: $1,103

First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (two [2] prizes)
ARV: $100 (each)

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fifteen [15] prizes)
ARV: $160 (each)

Entry Period 7
First Prize #1: Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (two [2] prizes)
ARV: $300 (each)

First Prize #2: One (1) item of NBA memorabilia autographed by an NBA player (two [2] prizes)
ARV: $100 (each)

Second Prize: NBA Watch Party Kit with one (1) $50 DoorDash gift card, one (1) $50 Peacock gift card, and ULTRA x NBA merchandise (fifteen [15] prizes)
ARV: $160 (each)

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Why Should You Enter:

This is worth entering if you like sweepstakes that reward consistency over time with multiple entry periods and repeated drawings. The entry process is quick, and the prize pool is layered—big-ticket experiences in some periods plus smaller wins like watch party kits and memorabilia. It’s especially good for people who can stay on top of entry deadlines and are okay with prizes that may require travel planning and fast response windows.

The Small Stuff That Matters

You’re limited to one entry per entry period, and non-winning entries from Entry Period 1–6 carry forward into later drawings, which is a nice little “set it and it keeps trying” perk. Some grand prizes include a travel e-card (not full travel booking), and you may need to respond to a winner email/phone call within 48 hours and return paperwork fast. Also, it’s one prize per person total, and taxes/extra costs beyond what’s listed are on the winner.

Frequently Asked Questions:

Is this sweepstakes free to enter?

You bet. You can enter for free during the promotion period, and there’s no purchase required to participate or win.

How and when will the winner be notified?

Winners will be contacted by email or phone, and must respond within 48 hours to accept the prize.

Not sure what a real winner notification looks like? See real examples of actual sweepstakes winner emails on our How to Know If You Won page.

Is this sweepstakes legitimate?

Yes. This is a legitimate sweepstakes sponsored by Anheuser-Busch, LLC, with published official rules that spell out entry limits, prize details, and how winners are selected.

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